Camera verification (including personalized document matching) has become common throughout the print, mail, & packaging industries. Older used mailing equipment is being updated more and more with new camera verification attachments and software. Most new direct mail equipment either already has the ability to match mail, or it's quite simple procedures to upgrade the unit.
The move towards computerized verification arises from two major trends within the marketplace:
1 - An increased regulatory climate. More government regulations require companies to account for all documents or mailing pieces that explain to you their equipment. Especially in the insurance, financial, and healthcare industries.
2 - Increased emphasis on targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a specific audience. Such printed documents are far more expensive to create and they also include more personalized information. This trend helps it be important to ensure each prospect receives the right material and that some kind of certifiable report can prove accuracy.
Adding camera verification to mailing equipment was previously a pricey endeavor, but improved technology and "off the shelf software" has substantially reduced the fee to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the task running through your mailing equipment and binding machines.
The absolute most traditional way of verification is ensuring that all customer statements have successfully exited an envelope inserter 먹튀검증사이트. This is a simple matter of reading a consecutive number or decoding a personalized Intelligent Mail Barcode or IMB via a window envelope, and "checking off" each document that leaves the machine. If a record is removed or if you have a "double-feed", the report will show the missing document prior to the mailing is complete.
Other traditional examples include ensuring that two variable documents match each other within an envelope, matching a personalized document to the pre-printed address externally of an envelope, or matching charge cards or gift cards to personalized carriers.
But camera verification systems are now able to do this much more. Newer trends for output verification include:
Checking to ensure there are no blank documents. This could happen during the printing process, but a camera can detect a blank sheet on folding equipment or other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, imagine if they place a small number of pages upside-down or backwards? A camera system can detect this and stop a folder or several other bit of finishing equipment.
Read-Write & Track. If you have a personalized document, page, or signature, and it's to fit an outer document that is also personalized, it's much simpler to print the outside material "on the fly" in place of pre-printing and matching.
They're only the end of the iceberg. Camera verification has changed into a powerful tool, effective at countless verification & reporting tasks. From logging files to sequencing to file auditing, the power is readily available. What's more, the cost for such camera verification equipment has fall substantially before years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and find out what's available for your specific budget.
